Privacy & Cookie Policy – Hair Beauty Hub (HBH)
1. Who Are We?
This Privacy and Cookie Policy applies to Hair Beauty Hub (HBH), operated by PBC 314 srl, a subsidiary of ESB Group Holding. HBH provides a digital platform connecting users with professional hair salons and beauty services.
Our registered office:
PBC 314 srl
Rue des Trois Rois 5, 4607 Dalhem, Belgium
[email protected]
[Data Protection Officer (DPO) [email protected]]
HBH processes personal data as a data controller when offering its services directly to users. In some cases, salons and partners may act as joint controllers.
2. What Is the Purpose of This Policy?
This policy explains how we collect, use, store, and share your personal data, ensuring compliance with:
- • General Data Protection Regulation (GDPR) (EU 2016/679)
- • ePrivacy Directive (EU Cookie Law)
- • National data protection laws
- • By using our platform, website, or services, you agree to the terms in this policy.
3. Who Does This Policy Apply To?
This policy applies to:
- • Users of the HBH platform (website, app, marketplace)
- • Customers booking appointments with partner salons
- • Visitors interacting with our website and online services
- • Salon professionals and employees
4. How We Collect & Use Personal Data
We collect personal data through various means, including user registration, bookings, interactions with our platform, and customer support.
Categories of Personal Data We Process
| Data Type | Purpose | Legal Basis | Retention Period |
|---|---|---|---|
| Contact Information | Account creation, booking management, customer service | Contractual necessity | Up to 5 years of account inactivity |
| Booking History & Preferences | Appointment management, personalized recommendations | Legitimate interest | 3 years |
| Financial Information | Payment processing | Contractual necessity | 10 years (for tax purposes) |
| Device & Usage Data | Platform security, performance analysis | Legitimate interest | 2 years |
| Marketing & Communication Preferences | Newsletters, promotional offers | User consent | Until withdrawal of consent |
Purpose of Processing Personal Data
We use personal data to:
- • Facilitate online booking and transactions
- • Improve our services through analytics
- • Send personalized marketing with user consent
- • Provide customer support
- • Ensure security and fraud prevention
5. Data Sharing & Consent Levels
Consent Levels
We offer different levels of data sharing consent. You can choose your preferences in the HBH platform settings.
| Consent Level | Description |
|---|---|
| Essential Processing | Required for using our platform (e.g., account management, bookings). No opt-out. |
| Analytics (Performance Tracking) | Allows us to analyze platform usage to improve user experience. |
| Group Level Data Sharing | Data shared across ESB Group for marketing and service improvements. |
| Third-Party & Partners | Data shared with select business partners. Requires user consent. |
Who Do We Share Your Data With?
We may share data with the following parties:
| Recipient | Purpose | Legal Basis |
|---|---|---|
| Partner Salons | To facilitate your booking, service delivery | Contractual necessity |
| ESB Group Companies | Internal data analytics and marketing | Legitimate interest |
| Third-party Service Providers | Payment processing, hosting, marketing services | User consent |
| Regulatory Authorities | Compliance with legal obligations | Legal requirement |
6. International Data Transfers
We may transfer your data outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards (e.g., Standard Contractual Clauses, adequacy decisions).
7. Your Rights Under GDPR
You have the following rights under EU law:
- • Right to Access: Request a copy of your personal data.
- • Right to Rectification: Correct inaccurate or incomplete data.
- • Right to Erasure ("Right to Be Forgotten"): Request deletion of your personal data.
- • Right to Restriction: Limit how we process your data.
- • Right to Data Portability: Transfer your data to another service provider.
- • Right to Object: Object to direct marketing or data processing.
- • Right to Withdraw Consent: Opt-out of marketing communications at any time.
To exercise your rights, contact us at [[email protected]].
8. How to Withdraw Consent
Unsubscribe from marketing emails via the “unsubscribe” link.
Manage cookie preferences in our Cookie Settings Panel.
Adjust settings in your HBH account.
9. Cookie Policy
HBH uses cookies and tracking technologies to enhance user experience.
Types of Cookies We Use
| Cookie Type | Purpose |
|---|---|
| Essential Cookies | Necessary for website functionality. Cannot be disabled. |
| Performance Cookies | Measure website performance (Google Analytics, Hotjar). |
| Functional Cookies | Enhance user experience (e.g., remembering preferences). |
| Advertising Cookies | Show relevant ads based on browsing behavior. |
Managing Cookie Preferences
You can:
- • Change browser settings to block or delete cookies.
- • Use our Cookie Settings Panel to customize preferences.
- • Opt-out of Google Analytics tracking via the Google Opt-Out Tool.
10. Security Measures
We implement strict security protocols to protect your data, including:
- • SSL encryption for secure transactions
- • Data access controls for authorized personnel only
- • Regular security audits to prevent breaches
11. Updates to This Policy
We may update this policy from time to time. If significant changes occur, we will notify users via email or platform notification.
12. Contact Us
For privacy-related inquiries, please contact:
Data Protection Officer (DPO):
📩 [email protected]
📍 PBC 314 srl, Rue des Trois Rois 5, 4607 Dalhem, Belgium
If you are unsatisfied with our response, you can lodge a complaint with your national data protection authority (Belgian Data Protection Authority).