Sustainability at HBH
A Verified Commitment to Responsible Beauty
At HBH, we integrate sustainability into our daily operations with measurable actions and scientifically-backed solutions. Our goal is to minimize our environmental footprint while ensuring quality hair care. Through the MyHair Recycle Club and our five sustainability commitments, we take concrete steps towards a more eco-responsible hair industry.
We follow EU guidelines on sustainability claims, ensuring that our statements are clear, evidence-based, and independently verifiable.
Our 5 Sustainability Commitments
Each HBH salon adheres to five sustainability commitments based on measurable impact, compliance with EU regulations, and third-party verifications.
Carbon-Neutral Initiative
Water Conservation with Proven Efficiency
Sustainable Waste Management
Responsible Energy & Product Choices
Transparent Education & Community Engagement
HBH partners with recognized carbon offset programs, such as Graine de Vie, to support verified reforestation efforts.
- • We offset the equivalent of our annual salon emissions (energy, water, and products) through tree planting.
- • Data on carbon absorption per tree is available upon request.
- • Our carbon impact assessments follow EU-approved methodologies.
To reduce water waste, HBH salons implement:
- • Certified eco-efficient showerheads, saving up to 60% water per wash (third-party verified).
- • Ionized laundry solutions, reducing detergent waste and water pollution.
- • Thermostatic water controls, ensuring regulated temperatures and reduced waste.
HBH commits to EU-certified waste management systems, ensuring:
- • Hair is collected and processed by authorized recycling partners.
- • 100% of aluminum waste (foils, color tubes) is sent to verified recycling facilities.
- • Product packaging follows the EU Packaging Waste Directive, prioritizing recyclability.
Our energy-efficient approach includes:
- • LED lighting across all salons, verified to reduce energy consumption.
- • Low-energy professional hair tools (certified by eco-label standards).
- • Only using professional hair products that comply with EU Cosmetic Regulation (EC) No 1223/2009, ensuring safety and sustainability.
- • Staff training on sustainable salon practices, documented annually.
- • Consumer education on responsible beauty habits, with evidence-based recommendations.
- • Participation in Earth Month, a documented initiative to promote environmental awareness.
My Hair Recycle Club
A Circular Approach to Hair Waste
Hair is a biodegradable and reusable resource. Instead of discarding it, HBH salons participate in the My Hair Recycle Club, which ensures that cut hair is repurposed through traceable, documented processes.
Our Certified Hair Recycling Process:
- • Oil and Pollution Absorption: Partnering with certified organizations, we contribute to the production of hair-based biofilters used in pollution cleanup.
- • Biocomposite Innovation: Collected hair is processed into certified eco-friendly materials, including biodegradable packaging.
- • Keratin Extraction for Medical Use: Some hair fibers are used for keratin-based medical applications, with documented impact studies.
Additionally, we ensure that 100% of the aluminum used in our salons (foils, tubes) is sorted and recycled via certified waste management facilities.
Our Sustainability Claims: Transparent and Verifiable
At HBH, we ensure that:
- • Every claim on sustainability is backed by verifiable data and third-party assessments.
- • We avoid misleading terms such as '100% sustainable' or 'eco-friendly' without supporting evidence.
- • Our recycling and offset initiatives are traceable, ensuring compliance with EU Circular Economy standards.
Want to learn more?
Visit a HBH eco-certified salon today and discover our transparent approach to sustainable beauty.